Comfort Audio’s global expansion continues – this time in North America
The fast growth of Comfort Audio continues! During the first week of November, the latest digital hearing product platform, Comfort Digisystem, was launched in Canada together with our partner there, Supportive Hearing Systems. The launch event took place in Toronto – joined by the 30 most prominent audiologists within Canadian education. In conjunction with the event, Comfort Audio received the first order at a value of 125,000 US$.
Earlier this year, Comfort Digisystem was introduced in the USA at one of the most important events of the year for hearing products – the AudiologyNOW! Congress in Chicago. At that occasion, Comfort Digisystem received the prestigious award Best New Product of the Year.
- The Canadian market has a fantastic potential since the care for children in the educational system is very high. The response in North America for the Comfort Audio product line of digital hearing products has been tremendous. Not only the uniquely clear sound quality but also the flexibility of the complete system has been highly appreciated by the users, and also by the audiologists at the launch event.
The successful introduction of our products in Canada means we will be present on yet another market that sees and understands the values of providing best possible quality hearing products for children at school. The establishment in Canada is another step for us in our offensive internationalization process, says Mats Dörring, CEO at Comfort Audio.